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Juana Fresh, NCCC Supermarket, and Unilever Philippines Unite to Support Farmers



Puerto Princesa, Palawan - In an exciting collaboration focused on uplifting local farming communities, Juana Fresh has teamed up with NCCC Supermarket and the Knorr product line of Unilever Philippines.


The recent partnership emphasizes a shared commitment to empowering farmers and ensuring the availability of fresh produce for the wider community. Juana Fresh's dedication to sourcing products from local farmers has made them a crucial link between agricultural producers and consumers in the region.


Representatives from Unilever Philippines, including Account Managers Shy Calamba and Kath Suarez, have expressed their enthusiastic support for this joint initiative, underscoring their dedication to sustainable and community-driven projects. NCCC Supermarket, a key player in the local retail industry, has also pledged its full support to Juana Fresh, amplifying its efforts to promote locally sourced goods and strengthen the region's agricultural ecosystem.




Janna Mutalib, the Marketing Manager of NCCC Supermarket, and Jofer Malolos, the Admin and finance Head of Juana Fresh, engaged in constructive dialogue about the expansion of the Share-a-Meal program, which aims to address food scarcity concerns in various Filipino communities. Their discussions revolved around ensuring a consistent supply of high-quality produce and supporting farmers in the region.


Juana Fresh's central role in facilitating partnerships between local farmers and prominent retailers like NCCC Supermarket highlights the cooperative's commitment to sustainable agriculture and community well-being. With the support of Unilever Philippines, renowned for its global sustainability efforts, this collaboration is expected to bring about positive changes in the local farming landscape and contribute to the region's economic development.




The collective effort of these organizations signifies a powerful stride towards sustainable agricultural practices and inclusive community development. By working together, they aim to create a more resilient and prosperous environment for local farmers and residents alike, fostering a stronger and more sustainable food ecosystem for the future.

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